Students will learn the historical impact of media, current and emerging video and television trends, community broadcasting operations and will research career opportunities.

1 Production

1.1 Prepare all personnel and equipment prior to production
1.2 Prepare, ask relevant questions and respond correctly and effectively during interviews
1.3 Research and demonstrate knowledge of production topics and people
1.4 Identify the elements commonly used in a location news story or package
1.5 Prepare storyboards, camera shot lists and treatments as needed
1.6 Write and revise scripts as needed
1.6.1 Understand terminology used in broadcast script writing (English 9 Standard W1, W2 and W3)
1.6.2 Demonstrate the ability to rewrite from printed media to video (English 9 Standard W1)
1.6.3 Write logical and understandable original statements and phrases in broadcast style
1.6.4 Read a variety of television scripts to understand script development (English 9 Standard R3)
1.6.5 Write and revise scripts for a variety of productions using proper written English (English 9 Standard W1, W2 and W3)
1.6.6 Experience talent by performing in groups and individually on camera using proper oral language skills (English 9 Standard W3)
1.7 Demonstrate the ability to be concise, non-bias, and to express relevant opinions
1.8 Demonstrate the ability to obtain relevant data from a variety of sources
1.9 Understand relevance of content to audience
1.10 Evaluate the effectiveness of the production

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2 Camera

2.1 Identify the various parts of field and studio cameras and the function of each part
2.2 Understand use of proper iris and white balance control
2.3 Knowledge of different lenses and their use

3 Lighting

3.1 Demonstrate the use of white balance
3.2 Identify different types of studio lights and connections
3.3 Demonstrate the use of 1, 2 and 3-point lighting
3.4 Understand the use and impact lighting has on a production
3.5 Understand the use of reflectors, filters, barn doors and gobos
3.6 Explain common lighting techniques for indoor and outdoor situations
3.7 Knowledge of how to hang and focus studio lights
3.8 Knowledge of portable lighting equipment
3.9 Knowledge of a studio lighting console

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4 Audio

4.1 Knowledge of audio terms
4.2 Demonstrate knowledge and use of various microphones such as boom, wireless hand held, wireless lapel, and shotgun microphone
4.3 Demonstrate knowledge of cables and connectors for audio devices
4.4 Understand the audio mixer, its functions and terms
4.5 Demonstrate how to edit, mix and use single or multiple sound tracks

5 Composition

5.1 Demonstrate a variety of camera angles including normal, high, low and canted
5.2 Demonstrate a variety of composition including one shot, two shot, bust shot, long shot, medium shot, medium close-up, close-up, extreme close-up and wide angle
5.3 Demonstrate a variety of camera movements including pan, tilt, zoom, and slip focus
5.4 Demonstrate a variety of hand-held camera movements and techniques
5.5 Demonstrate knowledge of the 180-degree rule
5.6 Demonstrate knowledge of the rule of thirds
5.7 Demonstrate objective and subjective camera angles

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6 Editing

6.1 Learn software used to edit digital material
6.2 Understand how to log and capture video
6.3 Understand how to layer video
6.4 Understand how to edit with transitions, effects and filters
6.5 Use character generation, graphics and superimposed text in video

7 Technology

7.1 Understand the operating systems, networking and other related computer properties
7.2 Use a variety of software to create pre and post production elements
7.2 Understand how to use all video, audio and lighting equipment in the television studio

8 Content

8.1 Understand that a production is comprised of a series of edited scenes flowing together to communicate an idea, theme or set of instructions
8.2 Understand that production content must provide viewers with an emotional or informational message to be effective
8.3 Demonstrate the ability to merge technical skills with planning and editing skills to maintain a consistency to a production
8.4 Understand that the quality of the message is dependent upon planning, scripting, rehearsing, reshooting and editing

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9 Operations

9.1 Practice classroom and studio production procedures consistently
9.2 Demonstrate proper use, storage, transportation, hazards, safety and care of all equipment
98.3 Understand general safety rules for operation of all equipment
9.4 Utilize trade terminology, abbreviations and acronyms
9.5 Use production time efficiently
9.6 Understand the various personnel positions, including producer, director, technical floor director, audio technician, camera operator and grip
9.7 Demonstrate ability to give and follow verbal directions and hand signals
9.8 Demonstrate proper protocol and etiquette in all phases of production
9.9 Demonstrate the continuing ability to function as a member of a production team
9.10 Participate in all parts of the production process

10 Professionalism

10.1 Follow ethical practices, accept professional standards, and adhere to press law in all aspects of work
10.2 Express concern for the welfare of school, students, faculty and staff through thoughtful and constructive commentary in all productions
10.3 Demonstrates clear understanding of student press rights including those of Elk Grove Unified
School District and California Education Code, Section 48907
10.4 Demonstrate clear understanding of Ethics of Journalism including the Society of Journalists
Code of Professional Ethics
10.5 Choose content of video work based on purpose and audience
10.6 Demonstrate a high standard of individual and team work habits and ethics
109.7 Be a positive school and community representative of the video program

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11 Critical Viewing and Assessment

11.1 Watch a variety of media productions such as television news, talk shows, dramas, sitcoms, documentaries and game shows
11.2 Discuss and evaluate student-viewing experiences
11.3 Identify target audiences based on program and commercial content
11.4 Establish criteria for evaluating film and television programming
11.5 Contribute and use constructive criticism to improve student work
11.6 Describe the TV and film ratings process and its effect on new productions
11.7 Become critically aware of the commercial nature of television and film
11.8 Understand the relationship between demographics, advertising and programming
11.9 Understand the effects of commercial programming on the nature and quality of design networks

12 Career Development

12.1 Careers
12.1.1 Research employment opportunities in video- related careers
12.1.2 List the skills, attitudes, abilities, and training required for jobs in the video industry
12.1.3 Research higher education opportunities in Media Commumications
12.1.4 List the rapid changes occurring in the video and broadcasting industry
12.1.5 Compose a current resume

12.2 History
12.2.1 Understand the history of the moving image
12.2.2 Describe the social and political impact of film and television
12.2.3 Describe the development of cable and satellite television on the impact of broadcasting
12.2.4 Identify recent programming developments and trends
12.2.5 Describe the legal and ethical responsibilities broadcasters have to the public they serve
12.2.6 Describe the history, growth, demographics and trends of the local TV and film industry

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