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Public Service Announcement History |
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Video 1A Understanding
Public Service Announcements (PSA) 15 Points Possible Length: 40-50
minutes GOAL: The learn the definition and history of Public Service Announcements (PSA) INSTRUCTIONS: Using
Microsoft Word, write your name, period, date and answer the questions listed
below. You do not need to write out the question, just write the number
before the question. In the second half of this assignment you will need to
read an article. Each paragraph in the article above will contain an
answer. Turn in the assignment to SchoolLoop when you are done. GRADING CRITERIA: Assignments with correct, but shorter answers will receive 13 points. Papers with more detailed answers will receive 15 points. PSAs first appeared as radio messages during World War II. Listen to this radio message encouraging women to work and this one encouraging home canning. 1. Why were women
asked to work? If you were a young
woman in World War II, would it have made you think seriously about getting a
job? Look at the famous Keep America Beautiful “Crying Indian” PSA from 1971. 2. How did you feel
watching the Crying Indian PSA? Also look at the more recent "Back by Popular Neglect" PSA that references the one made in 1971. 3. What was the predominant color of the PSA, why did they use that color? Look at this Fire Prevention PSA from 1980s. 4. What did you
think of the surprise at the end of the commercial, did it keep you
watching? Look at “Your Brain on Drugs” PSA from the 1998. 5. Who is the
target audience for this PSA and do you think it will is effective, why or
why not? Read this webpage at the 6. What is a PSA? 7. When did PSAs come into being? 8. What is the Ad
Council? 9. What was the ultimate demonstration of the
effectiveness of PSAs? 10. When was
cigarette advertising made illegal? 11. What was the criticism
aimed at campaign such as “Only You Can Stop Pollution”? 12. What was the effect of deregulation during
the 1980s? 13. What is McGuire’s paradigm of behavioral change? |
